The 18th Belfast Mela Festival, sponsored by Sensata Technologies, was launched recently by the Lord Mayor of Belfast Councillor Micky Murray, at The Atrium, Ulster University, Belfast.
Now recognised as one of Northern Ireland’s largest arts festivals, Belfast Mela brings together music, dance, art, theatre, wellbeing and food from around the world to celebrate the city’s growing cultural diversity. This spectacular multicultural festival which attracted more than 60,000 people last year will once again take place over nine-days.
Starting on Saturday 17 August at 12.30pm at Writer's Square, the city centre will be awash with a kaleidoscope of colour and creativity as the spectacular Mela Carnival featuring more than 1,000 participants makes its way to City Hall for a wonderful free Mini Mela from 1pm to 4pm.
With extended events all week, the traditional Mela Day then returns to Botanic Gardens on Sunday 25 August, bringing a spectacular party in the park to close the festival once again.
Darren Walker, Site Leader at Sensata Technologies NI, principal sponsor of Belfast Mela, commented: “As a global company, we are very proud of our diverse workforce.
"We know that we are smarter together. That’s why we are delighted to continue our support for the Belfast Mela Festival and its goal to celebrate the richness of culture that we have in Northern Ireland. It’s great to see it continue as a nine-day festival with lots of events for all the family.”
ArtsEkta is also delighted to announce its first ever Wellbeing Sponsor 2024 in a new partnership with Allstate NI to introduce Mela’s Wellbeing Week with sound baths across the city, as well as a new Allstate NI World of Wellbeing at Mela Day in Botanic Gardens’ Rose Garden with activities to suit all ages including a new tranquil retreat with soothing sounds at the Tropical Ravine; sound escape sessions, magical sounds with stories for children and grown-ups, womb harmony and healing, Qi-Gong sessions, yoga and meditation, Reiki, massages and mindful art, amongst many more workshops and activities.
Stephen McKeown, Vice President/ Managing Director, Allstate Northern Ireland said: “Inclusive Diversity & Equity (IDE) is a core value at Allstate, and it's our purpose-driven employees who bring it to life. We embrace diverse perspectives, experiences and engagements that contribute to a more inclusive place to work. The Belfast Mela Festival aligns with our values to celebrate and showcase cultural diversity and promote diversity and inclusion.”
Subscribe to our Sync NI newsletter for all the latest technology news, jobs and upcoming events in Northern Ireland.
Read the magazine online for free here.
Visit Sync NI online for the latest technology news in Northern Ireland.
