Women in Tech Awards ‘one to watch in the future’ - Emma McClenaghan

  • Emma McClenaghan, CEO and Co-Founder of Genysys Engine has been awarded the ‘One to watch in the future’ at the Women In Tech Awards 2023 for her work with Wally the friendly website assistant.

    This award was sponsored by BT and celebrates young women who have displayed exceptional progress in their careers and have delivered significant business value and innovation through the use of technology and that is who Emma represents.

    It was at university that Emma discovered a love for the philosophy of technology and how Artificial Intelligence can be used to impact the greater good of all humanity. Emma is a self-taught digital marketer specialising is customer-focused website design. She has used these skills over the last decade to scale small businesses to over a million GBP in sales using data-based decisions.

    Emma founded Genysys Engine, alongside co founder Matthew Eaton to automate this decision making process and remove the barriers between every individual and software development.

    After receiving the ‘One to watch in the future’ award, Emma expressed her gratitude, saying:

    “I would like to say thank you to Women In Business for hosting a great event and BT for sponsoring the awards. I am delighted to have received this award on behalf of Genysys Engine and Wally the friendly website assistant”

    Wally is a very intelligent system developed by Genysys Engine that can carry out the same processes and tasks as a full team of designers, developers and marketers but in less time, with consistent results and less overhead. He learns and adapts every day to work with the small business to reach their goals online.

    Emma continued by saying “We plan to scale Wally to give any individual the opportunity to create and manage a website or app from voice, text or media alone. In the next 12 months, Wally will move from a reactive website assistant to a proactive one. He will interpret the needs and goals of the website user and adapt to meet them. You can think of this as the ‘brick and mortar shopping experience but online”

    If you would like to find out more about Wally or Genysys Engine please visit genysysengine.tech

    Source: Adpated from press release

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