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Rakuten to power Spartan in new global partnership

  • The global leader in internet services has partnered with the world's largest obstacle race and endurance brand in multi-year global partnership.

    Spartan is the latest addition to Rakuten's growing roster of global sports and entertainment partnerships.

    Rakuten is the main Global Partner and Official Innovation and Entertainment Partner of FC Barcelona, the first-ever jersey badge sponsor and Official Partner of the Golden State Warriors, the presenting sponsor of Shakira's El Dorado World Tour, and the exclusive distribution partner in Japan and global marketing partner of the NBA.

    Rakuten, who has offices in Belfast, is a global leader in internet services that empower individuals, communities, businesses and society.

    Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to more than 1.2 billion members around the world.

    The Rakuten Group has over 15,000 employees, and operations in 30 countries and regions.

    For more information visit the company's website here.

    Spartan is the world's largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings.

    With more than 200 events across close to 40 countries in 2018, Spartan will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats.

    The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular television series, which has made obstacle racing one of the fastest growing sports in the world.

    Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle "Sprint," 8+ Mile/25+ Obstacle "Super" and 12+ Mile/30+ Obstacle "Beast," culminating in the Spartan World Championship in North Lake Tahoe, CA. Visit the Spartan website for more information and registration.

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