Video content can be utilised during the innovation process in many ways. It can be used to create new video products and services, to test out prototypes with service users during the R&D phase to observe and understand how users interact with a new concept through to creating video content for commercial launch.

Video content is also one of the most effective ways to market new products and services today. If you are not using video content - and your competitors are, they are winning!

This Masterclass aims to address all your questions on creating video content with a “Go live” during the training to get pragmatically started creating video content to help your business innovate and grow online.

Over the course of this session we will cover:

• Video Strategy for Innovation - straight to the point - what should you be doing - creating your video plan for new products and services.
• Video Creation - how to create videos quickly using free and paid tools.
• Promoting your Video - even more important than the creation!
• Live Video - how to and why
• Q&A - Ask any specific questions related to your business video content