With the recent rapid increase in popularity of Instagram, the opportunities for organisations who effectively utilise the platform as a marketing tool are ever increasing. This module will enable those who are very new to Instagram to gain a practical understanding of how to use Instagram for Business.

The workshop will address:

• Setting up your business profile

• Instagram posts including Boomerang, repost, stories and moments

• The Instagram Algorithm, Metrics and Analytics

• Creating an Instagram content strategy and grow your audience

• #’s and tagging

• Competitions and advertising

• Converting your audience into leads/sales