Twitter has joined Facebook in supporting the Honest Ads Act

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  • Twitter has pledged to support a proposed Senate Bill, called the Honest Ads Act, that would require technology platforms that sell advertising to disclose the source and amount paid for political ads.

    The Bill was first introduced back in October by Democratic Senators Mark Warner and Amy Klobuchar, where it was endorsed by Republican Senator John McCain, to enforce transparency around political ads.

    Twitter has also launched a new platform called the Ads Transparency Center, or ATC, that will “go beyond the requirements of the Honest Ads Act and eventually provide increased transparency to all advertisements on Twitter.”

    “We have a dedicated team that is fully resourced to implementing the ATC and are committed to launching it this summer,” the company states. “Twitter is moving forward on our commitment to providing transparency for online ads. We believe the Honest Ads Act provides an appropriate framework for such ads and look forward to working with bill sponsors and others to continue to refine and advance this important proposal.”

    Last week Facebook announced their support of the same Senate Bill.

    “Election interference is a problem that’s bigger than any one platform, and that’s why we support the Honest Ads Act,” Mark Zuckerberg, the company’s CEO, wrote in a Facebook post. “This will help raise the bar for all political advertising online.”

    The Senate Bill would require digital platforms with at least 50,000,000 monthly views to maintain a public file of all electioneering communications purchased by a person or group who spends more than $500.00 in total on ads on said platform.

    The file would contain a digital copy of the advertisement, a description of the audience being targeted, the number of views, dates and times the post was published, how much was charged, and the contact information of the purchaser.

    Furthermore, it would require online platforms to make reasonable efforts to ensure that foreign individuals and entities are not purchasing political advertisements to influence the American electorate.

     

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