Amazon is reportedly working on a free version of Prime

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  • Ad Age sources claim that Amazon is working on a free, ad-supported version of their Prime video streaming service.

    Currently Prime costs £79 for an annual subscription, or £9.99 per month to access their expansive category of movies and TV shows.

    Citing several "executives familiar with the conversations," AdAge claims that the push to bring a version of Prime that includes commercials is underway. "Amazon is talking about giving content creators their own channels, and sharing ad revenue in exchange for a set number of hours of content each week," one of the sources said.

    AdAge says Amazon may also share audience information and ad revenue in order to bolster its initial efforts with the project.

    According to AdAge, the ad-supported version will feature a lot of Amazon's back catalog, including children's shows and lifestyle programming.

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