Taylor Swift announces new dedicated hub for fans with her new app

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  • Taylor Swift has just announced her new app ‘The Swift Life’ in partnership with Glu, giving fans a more personal insight into her life.

    The app will be developed by Glu, known for making celebrity mobile games such as Katy Perry Pop, Britney Spears: American Dream and most notably, Kim Kardashian: Hollywood.

    “We’ve worked closely with Taylor and her team to bring her creative vision to life,” said Nick Earl, President and CEO of Glu Mobile in a statement. “The result is a deeply social environment where Taylor and her fans are able to better connect with one another while expressing themselves in an interactive community. We look forward to its worldwide launch later this year.”

    The app will provide “exclusive” content and photos and other direct engagement with Swift.

    The announcement video was published to Swift’s YouTube channel.

    The Swift Life is set to launch in beta later this year.

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