The Creative Ireland Programme, a five-year government initiative designed to support five specific ‘pillars of creativity’ across every part of the country, has launched Ireland.ie, a new web portal that will serve as a central hub to promote Ireland as a great place to live, visit, invest and do business.
Speaking at a launch event attended by senior business people in Washington, D.C., An Taoiseach, Enda Kenny TD., said: “Today we are launching a new portal for Ireland, Ireland.ie – a direct outcome of the Creative Ireland Programme which we announced at the end of last year. Ireland.ie is a gateway to discovery of who we are, what we believe and what we do.
“Through the Creative Ireland Programme we will nurture and invest in the creativity and imagination of our people, strengthen and empower our communities and create the space for ideas and innovation to flourish and grow. Ireland.ie states confidently and proudly that Ireland is a great place to live, to work, to invest in, do business with, and to study.”
The five pillars of creativity that the Creative Ireland Programme aims to support are:
1. Enabling the Creative Potential of Every Child
2. Enabling Creativity in Every Community
3. Investing in our Creative and Cultural Infrastructure
4. Ireland as a Centre of Excellence in Media Production
5. Unifying our Global Reputation
The Ireland.ie web portal will form a key part of Pillar 5, ‘Unifying our Global Reputation’. Ireland’s Minster for Arts, Heritage, Regional, Rural and Gaeltacht Affairs, Heather Humphreys TD., explained: “Now more than ever, it is important that we use every opportunity to reinforce the message that Ireland is a home of possibility, where ideas and imagination are not just encouraged but enabled and where the warmth and welcome of our communities, across the island of Ireland, is why so many companies, businesses and inspiring individuals call it home.”