The Northern Ireland digital agency, Sugar Rush Creative, which specialises in app development and responsive web design, has announced the launch of Animate Studios, its new Belfast-based animation studio.
The company’s Managing Director, Ali Macfarlane, explained why the new studio is a logical next step for Sugar Rush Creative: “Animation is a great tool for businesses to use because it has reached a level of public acceptance where we understand it, we’re used to seeing it, and we respect it as a skilled production. But it also brings benefits beyond live action videos and advertisements, not least the ability to communicate complex ideas in a simple, quick way. That is really important for catching those first few seconds of consumer attention online before they scroll.”
The Northern Ireland film and television industry is gaining global recognition, and earning widespread praise, thanks to productions like Game of Thrones, Line of Duty, My Mother and Other Strangers, and The Fall. However, Northern Ireland is also home to a wealth of talent in the field of animation, and animation studios across the province are beginning to receive the recognition they deserve, including nominations for Emmy and BAFTA awards.
Beyond the entertainment industry, there is also growing demand for animation services from startups, SMEs and large enterprises, with many businesses recognising that animation can be an invaluable tool to increase the effectiveness of their digital marketing efforts.
It is this business demand that Animate Studios intends to serve, as Mcfarlane explained: “Short animations and animated explainers have become a trendy marketing tool but they take effort and knowledge to work well. We look after all the elements of a project from writing the script, to drafting a storyboard, designing original illustrations, delivering a voice-over and creating animation ready for web. Our clients have received high conversion rates when uploading their animations to their website and social media channels.”
With data from Unbounce indicating that animated explainer videos can increase conversion rates by up to 20%, businesses across the UK that want to see a similar improvement in their digital marketing efforts can now turn to Northern Ireland’s own Animate Studios.