LEGO, the block-building toy company that has served as a cornerstone of childhood memories for generations, is bringing a touch of digital innovation to its latest product with the launch of LEGO BOOST, a supercharged building and coding set that lets children bring their LEGO creations to life by adding movement, sound and personality.
LEGO’s latest product incorporates an app-based coding environment that children can use to animate their blocky creations, an element of play that could help give kids a basic understanding of, and a taste for, coding.
LEGO BOOST combines the creativity of a traditional LEGO set with a wide variety of movement and sound capabilities, which are made possible through an easy-to-use, app-based coding environment. Developed for children aged 7 and up, and employing familiar LEGO bricks together with a simple, child-friendly coding language, LEGO BOOST offers kids an intuitive approach to interacting with and programming their creations.
“We know that children dream of bringing their LEGO creations to life, and our chief ambition for LEGO BOOST is to fulfil that wish. Once children build a LEGO creation, we give them simple coding tools to ‘boost’ their models by adding personality,” said Simon Kent, design lead for the LEGO Group. “We want children to first and foremost have a fun and limitless play experience, adding the coding opportunity is the means to get there.”
Powered by a Move Hub, a LEGO stud-covered brick with a built-in tilt sensor that children can then fit with other LEGO elements, motors and a sensor that combines colour and distance detection, LEGO BOOST is capable of animating almost any LEGO creation.
The set includes building instructions for five programmable models: Vernie the Robot, Frankie the Cat, the Guitar 4000, the Multi-Tool Rover 4 and the Autobuilder, each designed to give children the basic building and coding skills needed to express their creativity by personalising and engaging with whatever they decide to build.