Northern Ireland startups hit the road for SXSW

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  • Twenty-three Northern Ireland companies will hit the road for a trade visit to South by Southwest (SXSW) in Austen, Texas this weekend, where they will showcase their creative innovation and cutting edge technologies at the world’s biggest and most high profile creative industries event.

    Immersed in NI”, a special showcase event organised by Digital Catapult NI and Invest NI, will see Northern Ireland startups take over the Great Britain House @ SXSW on 13th March, when some of the province’s leading digital and immersive technology companies, including Kainos, Silverink, AppAttic, Big Motive and Analytics Engines, will showcase everything Northern Ireland’s tech sector has to offer.

    Four early-stage startups supported by Belfast City Council will join the 19 companies supported by Invest NI, with the 23 businesses drawn from a wide range of sectors within Northern Ireland’s creative industries, including virtual reality, analytics, app development, film and music production and healthcare. 

    “Belfast City Council plays a key role in supporting the development of the creative digital industries in Belfast, with a key focus on the film, television, digital content and music sectors,” explained Alderman Guy Spence, who is leading the council element of the delegation.

    “Through participation in this event, Belfast will be on a global platform showcasing the wealth of talent and creativity in the city, promoting Belfast as the ‘place to be’ in relation to tourism, business development, inward investment and innovation.”

    The business delegation will also be accompanied by six local music acts – Ciaran Lavery, Jealous of the Birds, Silences, Ryan Vail, New Portals and Robocobra Quartet – who will participate in a special St Patrick’s Day showcase event.

    Participating musicians and music businesses will also participate in two specially-arranged “speed dating” events, which will see them paired off with companies from Australia, Brazil, Canada, Germany and the USA operating in similar fields, with a view to developing international partnerships between the creative businesses taking part.

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