Beacon Secure Investment to Make Design Look Easy

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  • Investment raised for new product and unique pilot programme

    Belfast based technology startup Beacon has announced an investment from techstart NI to develop and take to market their digital marketing software which helps businesses to produce beautiful digital newsletters and brochures, while also providing metrics on how their content performs.

    Local companies including Randox, Hastings Hotels and Jason Shankey have been using Beacon since an early version of the product was launched in 2014. Company CEO Kevin McGrath believes that design can give businesses a competitive edge.

    “Modern marketing efforts are largely fuelled by content but your message will go unheard unless customers are attracted to it. Good design amplifies good content so our goal is to combine style with substance - helping businesses to look great while at the same time giving them the metrics to prove that high quality design makes the difference.”

    As part of the investment, Beacon is offering local companies the opportunity to participate in a free pilot programme for the software, which includes a design-marketing audit. Believed to be the first of its kind in Northern Ireland, the Beacon team will work closely with 10 local businesses to help them refine their online lead generation process, providing an alternative to paid advertising.

    In addition to their local customers, Beacon has seen positive growth abroad with customers in North America, Europe and Asia and is one of six businesses that have been selected by Invest NI to participate in a customer development mission to Silicon Valley later this year.

    Hal Wilson from techstart NI believes that there is a large opportunity for the company. “There is a vast market of SMEs seeking to engage with their existing and prospective customers in a professional and timely manner.  The combination of great design, ease of use and giving feedback on what content is working best is a compelling addition to many companies’ marketing efforts.”

    About The Company

    With a background in web design, brothers Eoin and Kevin McGrath formed Beacon in 2013 to help businesses do more in-house.  Beacon is a next generation content marketing platform.  The product enables companies to generate professional marketing content in a simple to use and intuitive manner.  The product also allows for rich data feedback on the impact that the marketing material has in the hands of the target audience helping better inform future marketing campaigns. To participate in the pilot programme contact kevin@beacon.by

    About techstart NI

    Established by Invest Northern Ireland as part of its Access to Finance strategy, techstart NI provides support for early stage technology businesses and university spin-outs.  techstart NI is part financed by the European Regional Development Fund.

    Contact: Kevin McGrath

    Company: Beacon

    Telephone: 07742300425

    Email: kevin@beacon.by 

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