Belfast start-up launches innovative event for Northern Ireland's haircare industry

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  • Belfast start-up Quartered Steels have launched a new innovative event for Northern Ireland's haircare industry.

    The event called HairFest 2017 is the brainchild of  Quartered Steels founder's Dan Wild and Andrew Mearns. The team have recently secured private equity funding to set up their bespoke scissors manufacturing business and aim to inspire creativity and innovation across Northern Ireland’s haircare industry through the high profile event.

    The organisers hope to give back to the industry that has been the source of their success and showcase Northern Ireland’s creative talent to a roster of internationally-renowned hairstylists and barbers.

    “Thinking outside the box and challenging traditions is something we pride ourselves on and have been lucky enough to make a success out of it," said Dan Wild, co-founder Quartered Steels.

    “Northern Ireland’s hair professionals are brimming with creativity and talent and HairFest is an opportunity for this to be harnessed and channeled into delivering even more boldly for all our clients. “And you never know, bubbling under the surface there might be another great start-up idea just waiting for the right tools and tips to unlock future success,” he added. 

    Andrew Mearns, Director, Quartered Steels said, “As we all know small businesses, micro-business, self-employed and entrepreneurs are playing a vital role in economic recovery and growth. But we must also ensure that we have the skills base to ensure we keep reaping the dividends of growth and that’s where HairFest comes in.

    “We want to capture the potential talent and creativity evident within Northern Ireland’s haircare industry and enhance it by delivering expert speakers, on-the-day training, product demonstrations and invaluable networking opportunities.”

    Hairfest 2017 is a one-day, interactive training event designed to enhance the skills base of professionals in the industry and give attendees the unique opportunity to enhance their knowledge and skills, meet and develop relationships with experienced industry members and be ready to capitalise on the busy festive months ahead.

    Taking place on Sunday 19th November in South 13, Boucher Road, Belfast, the event will see a stellar panel of experts including celebrity male hairdresser and serial beauty products entrepreneur Adee Phelan will take part in a one-of-a-kind exhibition, curated to give guests the chance to discover new brands, network and learn from the best in the business.

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