US tech company expands its Belfast base with new international office

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  • GolfNow, a US-based technology company that first set up shop in Belfast in September 2014, is expanding its presence in Northern Ireland’s capital city with a move to new state-of-the-art offices in City Quays.

    The tech company, which acquired the Northern Irish golf startup, BRS Golf, in 2013 before opening its own office here a year later, has already doubled its workforce in Northern Ireland and now employs 71 people in Belfast.

    The Northern Irish entrepreneurs, Brian Smith and Rory Smith, founded BRS Golf in 2003 to offer golfers an online platform for booking golf courses, establishing a strong reputation with golfers throughout the UK and Ireland before selling their company to GolfNow ten years later. 

    Speaking at the opening of the company’s new Belfast office, Mark Ennis, Chairman of Invest NI, said: “Since its acquisition of BRS Golf in 2013, GolfNow has experienced unprecedented growth, which is a testament to the drive and focus of the management team, the quality of talent that it has been able to recruit here and to our reputation within the global technology sector.

    “These new offices highlight GolfNow's longer term commitment to Northern Ireland, and we will continue to work closely with GolfNow to help support its future plans.”

    The company, which operates in 23 countries and has more than 3.5 million registered users, offers golfers a host of ways to book tee times, both online and via mobile devices. It also provides a range of technology and marketing services to more than 8,000 golf courses around the world, 2,200 of which are located in the UK and Ireland.

    Brian Smith, GolfNow Vice President and former founder of BRS Golf, said: “We are delighted to not only celebrate the opening of our new office, but also the launch of our new app which will help to revolutionise the experience of golfers everywhere.

    “We pride ourselves on our commitment to make golf accessible to everyone and we believe the GolfNow app’s ease of use and in-depth data will have significant appeal to golfers seeking to easily connect with their favourite golf courses through the use of technology.”

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