Digital Marketing Specialist (Technology Sector)

• Sync NI is seeking an experienced digital marketing professional that can compliment and grow the company’s footprint with both readers and members, engage with existing member companies to help them develop, optimise and distribute their digital content, and create and implement a full-scale inbound marketing strategy.

  About Sync NI

  Sync NI is a successful Belfast based startup that is at the forefront of Northern Ireland’s tech and business news sector, featuring both a digital publishing platform and a quarterly print magazine.

  As a market leader in Northern Ireland’s thriving media industry, we deliver a continuous stream of high-quality technology and business news to a rapidly growing audience. 

  Sync NI helps leading IT brands, SMEs and tech startups grow their social media following, promote their brands and their achievements to a highly engaged audience across the island of Ireland, attract new talent and position their existing staff as thought leaders, influence decision makers in Northern Ireland and further afield, and connect with the province’s industry thought leaders and investors.

  Job Description

  This is a strategic role within a fast growing business, and offers the opportunity for the right candidate to influence the direction of Sync NI.

  Sync NI is a marketing-led business, and as Digital Marketing Executive your emphasis will be on maintaining (and raising) our profile with the world’s largest IT brands and most innovative startups, promoting our content marketing, content distribution and talent attraction offering to corporates, SMEs and startups.

  The Opportunity

  • Developing digital marketing campaigns and initiatives to promote client news, events and jobs, including email marketing, PPC, content marketing and social media marketing
  • Developing inbound marketing campaigns for Sync NI, such as gated content, infographics, white papers and off-site content marketing campaigns, in order to raise our brand awareness and generate a steady stream of warm, inbound sales enquiries
  • Developing and implementing a full-scale social media strategy, focusing on LinkedIn, Twitter and Facebook, and taking advantage of marketing automation tools such as Hootsuite and Buffer
  • Researching relevant technology sub-sectors in Northern Ireland (and further afield) to find stories we should be covering (and companies our business development team should be speaking to)
  • Researching and engaging with relevant business writers and industry experts in order to source high-quality content for SyncNI.com
  • Fostering deeper relationships and closer engagement with our existing clients, partners and agencies, including generating content ideas for our client’s marketing teams and offering guidance around SEO
  • Serving as an ambassador for Sync NI at exhibitions, conferences, meetups and industry events

  
  The Successful Applicant

  The successful candidate will be entrepreneurial, driven and self-motivated, with a passion and enthusiasm for both digital marketing and the technology sector. They should also have:

  • A third level qualification in Marketing, Business, IT or Communications
  • 5 years’ experience in Marketing, ideally within the tech sector, as well as experience in client engagement and business development
  • High energy and passionate self starter who has an avid interest in the Tech and Business world both locally and further afield.
  • Strong writing skills
  • A proven ability to manage their own time, juggle a demanding workload and multitask
  • The ability to work both independently and collaboratively within a team