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When and Where

  • Belfast, Northern Ireland - Get Directions
  • Nov 5, 2018 6:00 PM - 9:00 PM

The SEO GURU Course in Digital Marketing. 4 x Evening Sessions

SEO is the single more important marketing tool for any business with a website, yet it has become synonymous with scams, cold calls and junk mail. It's a booming UK industry that is uncontrolled and very often unethical. As a business owner, marketer or web designer, a complete understanding of SEO is an essential tool to drive a business forward.

This 4 part complete course takes place, every Monday evening in November, beginning November 5th 2018.

Our trainer is an industry leader in e-commerce with 15 years SEO experience and has worked with some of the UK's top digital agencies. In addition, he is digital marketing director at one of N.Irelands biggest e-commerce businesses with a multi-million pound turnover, grown from a small independent retail business, it now outranks industry giants and has disrupted the UK and Ireland industry. 

This course takes SEO further and will detail exactly how to rank at the top of Google on a shoestring budget. It will arm you with the knowledge to compete locally, against big brands or even against top digital agencies with deep pockets. Our trainer reveals exactly how to top them all in a step by step course. He will also demonstrate some of the scams regularly used by the biggest SEO agencies that are plaguing the industry, showing how you can avoid them.

If you are serious about e-Commerce or online marketing, this complete SEO course is essential to empower your business to reach the top. If you are using a Digital Marketing or SEO agency, this course will help you understand and delegate their work more effectively, bridging the important gap between your industry knowledge and their marketing knowledge. 

Part 1 of 4

5th November 2018 6pm-9pm

  • Why You Need To Know SEO

  • What Is Online Real Estate

  • Understanding Seach Intent Correctly

  • Building An Outstanding Keyword Matrix

  • How Google Ranks Websites - An insight

  • Easy Onsite Architecture To Increase Your Visibility

  • Rocketing Rankings With Clever Metadata

  • Case Study on Keywords, Website Architecture and Metadata

Part 2 of 4

12th November 2018 6pm-9pm

  • Digital Marketing Agencies vs Search Engines vs YOU?

  • Optimising Website Content To Boost Your Google Rankings

  • Amazing Tools To Analyse Your website

  • Stealing The Spotlight From Industry Giants.

  • Case Study - Onsite Optimisation

 

Part 3 of 4

19th November 2018 6pm-9pm

  • Off-Site Branding to Boost Rankings

  • Making A Real Impact On Social Media Channels

  • Clever eBay listings, & How To Rank At The Top

  • Smarter Email Marketing Ideas that actually Boost your SEO

  • Link Building & How To Do It Right

  • Case Study - Off-Site Branding & Link Outreach

 

Part 4 of 4

26th November 2018 6pm-9pm

  • Avoiding the Scams Used By Online Marketing Agencies

  • Very Naughty Black Hat Techniques That Will work

  • How to avoid Google penalties

  • The Flow of Link Juice And Why It's So Powerful In SEO

  • Why Blogging Really Is Important & How To Do It Like a GURU

  • Case Study - Link Building & Directing Link Juice

 

*The Ticket Price includes all 4 parts of the course

**Sandwiches, Tea and Coffee are Included from 5.30pm

***Notepads and pens will be provided. We guarantee you will need them.

SIGN UP NOW: https://www.eventbrite.co.uk/e/the-seo-guru-course-in-digital-marketing-4-x-evening-sessions-tickets-50281050977?aff=ebdssbdestsearch