SEO is the single more important marketing tool for any business with a website, yet it has become synonymous with scams, cold calls and junk mail. It's a booming UK industry that is uncontrolled and very often unethical. As a business owner, marketer or web designer, a complete understanding of SEO is an essential tool to drive a business forward.
This 4 part complete course takes place, every Monday evening in November, beginning November 5th 2018.
Our trainer is an industry leader in e-commerce with 15 years SEO experience and has worked with some of the UK's top digital agencies. In addition, he is digital marketing director at one of N.Irelands biggest e-commerce businesses with a multi-million pound turnover, grown from a small independent retail business, it now outranks industry giants and has disrupted the UK and Ireland industry.
This course takes SEO further and will detail exactly how to rank at the top of Google on a shoestring budget. It will arm you with the knowledge to compete locally, against big brands or even against top digital agencies with deep pockets. Our trainer reveals exactly how to top them all in a step by step course. He will also demonstrate some of the scams regularly used by the biggest SEO agencies that are plaguing the industry, showing how you can avoid them.
If you are serious about e-Commerce or online marketing, this complete SEO course is essential to empower your business to reach the top. If you are using a Digital Marketing or SEO agency, this course will help you understand and delegate their work more effectively, bridging the important gap between your industry knowledge and their marketing knowledge.
Part 1 of 4
5th November 2018 6pm-9pm
Why You Need To Know SEO
What Is Online Real Estate
Understanding Seach Intent Correctly
Building An Outstanding Keyword Matrix
How Google Ranks Websites - An insight
Easy Onsite Architecture To Increase Your Visibility
Rocketing Rankings With Clever Metadata
Case Study on Keywords, Website Architecture and Metadata
Part 2 of 4
12th November 2018 6pm-9pm
Digital Marketing Agencies vs Search Engines vs YOU?
Optimising Website Content To Boost Your Google Rankings
Amazing Tools To Analyse Your website
Stealing The Spotlight From Industry Giants.
Case Study - Onsite Optimisation
Part 3 of 4
19th November 2018 6pm-9pm
Off-Site Branding to Boost Rankings
Making A Real Impact On Social Media Channels
Clever eBay listings, & How To Rank At The Top
Smarter Email Marketing Ideas that actually Boost your SEO
Link Building & How To Do It Right
Case Study - Off-Site Branding & Link Outreach
Part 4 of 4
26th November 2018 6pm-9pm
Avoiding the Scams Used By Online Marketing Agencies
Very Naughty Black Hat Techniques That Will work
How to avoid Google penalties
The Flow of Link Juice And Why It's So Powerful In SEO
Why Blogging Really Is Important & How To Do It Like a GURU
Case Study - Link Building & Directing Link Juice
*The Ticket Price includes all 4 parts of the course
**Sandwiches, Tea and Coffee are Included from 5.30pm
***Notepads and pens will be provided. We guarantee you will need them.
SIGN UP NOW: https://www.eventbrite.co.uk/e/the-seo-guru-course-in-digital-marketing-4-x-evening-sessions-tickets-50281050977?aff=ebdssbdestsearch