Professor Jonathan Sapsed's breakfast lecture will be followed by a three-hour intensive masterclass building upon the points made in the lecture.

This interactive session will explain his experience of leading the Brighton Fuse research projects mapping the creative economy, as well as more practical work with companies developing new digital products and business models.

Through case studies like video games and theatre in both Brighton and Newcastle he will relate the impact of the fusion research agenda and work with you to look for connections to the Northern Ireland context.

Professor Sapsed will facilitate group discussions and Q&As throughout the session to help ensure that you leave with tools to help better manage innovation in your business.

Please register
here: https://aiipinnovationmasterclassjsapsed.eventbrite.co.uk