New digital broking brand brings £5 million investment and 60 new jobs to NI

  • A new digitally-led broking brand has officially launched into the Northern Ireland insurance market.

    Stroll Insurance is the latest addition to the Prestige Group of companies, heralding a £5 million investment from Prestige Insurance Holdings and contributing 60 new jobs to the local labour market.

    Applying the comprehensive sector knowledge and expertise already established by Prestige Insurance Holdings, and combining this with pioneering technology, Stroll Insurance has embraced the ever-evolving digital landscape and delivered a broker proposition reflective of this.

    Brian Allen, Managing Director of Stroll Insurance commented: “Digital transformation is certainly not limited to consumer behaviour. In the development and implementation of Stroll Insurance we have recognised the need for insurance companies to stay ahead and harness a competitive edge, as well as meet customer expectations.”

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    Mr. Allen added: “Because of significant technological advancements, we are now able to confront traditional industry-based challenges. Based on user insight, we have listened to both insurer and customer challenges and crafted a unique user experience rich in both features and functionality.” 

    The launch of the new insurance brand is supported by a comprehensive and exciting seven-figure marcomms campaign which includes TV, radio, press, digital, Out of Home, PR and activation.

    The ethos of the Stroll Insurance brand is based on simplifying what some perceive as a complex and lengthy process, which the company say will ultimately increase efficiency, optimising the overall customer experience and inspiring advocacy.

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    The accompanying Stroll Insurance app will store all relevant documentation, challenging the traditional ‘bottom drawer’ filing system and becoming accessible at  any place or time. 

    Brian Allen concluded: “Our commitment to identifying and utilising emerging software solutions, such as AI and Big Data also enables the insurer to maximise their efficiency, facilitating a more personalised customer experience and whilst improving protection against fraudulence. We are so confident in our offering that we are investing in a seven-figure marketing campaign to spearhead our growth here in Northern Ireland and become the leading digital broker of choice”. 

    Source: Written from press release.

    About the author

    Aoife is a Sync NI writer with a previous background working in print, online and broadcast media. She has a keen interest in all things tech related. To connect with Aoife feel free to send her an email or connect on LinkedIn.

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