IRP Event Promotes Belfast as a Centre of Ecommerce Innovation

  • IRP Commerce, the provider of ecommerce solutions for some of the UK and Ireland’s most successful and ambitious merchants, welcomed companies from across the island of Ireland to an event celebrating Belfast as the centre of Europe’s ecommerce innovation.

    The event in The Fitzwilliam Hotel gave IRP merchants including DV8, Fishing Tackle and Bait, Johnston Prams, Jonzara, KWM Wines & Spirits and Old Mill Saddlery the chance to meet with companies from the ecommerce industry to collaborate and share strategies for success.

    Ardmore Advertising, who recently acquired BFG Digital, partnered with IRP Commerce on the event and used the opportunity to discuss the global growth ambitions now available to merchants on IRP’s Commerce Cloud trading platform.

    RELATED: Data is key to managing and thriving in this new eCommerce world, says IRP Commerce CCO

    Speaking at the event, IRP chief commercial officer Philip Macartney said, “Ecommerce is thriving and we are at the centre of its growth by aligning data and people to profit and from trading ahead of the market. We have long championed the opportunity that exists in Belfast and indeed the island of Ireland to make ecommerce front and centre and events such as these highlight that we are moving into a new era where the future of ecommerce is trading in real time.”

    This event came hot on the heels of the eComm Live Conference, which IRP Commerce has been title sponsor for the event since its inception in 2019. Philip Macartney used his keynote presentation to highlight the importance of merchant net profit as the true metric of ecommerce success.

    Source: Written from press release.

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    Aoife is a Sync NI writer with a previous background working in print, online and broadcast media. She has a keen interest in all things tech related. To connect with Aoife feel free to send her an email or connect on LinkedIn.

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