New augmented reality experience in the heart of Belfast launched

  • Squint Creative which specialises in Augmented Reality and CGI  have recently partnered with PR agency Elevator Promotions and Boost Drinks LTD to create an augmented reality experience in the heart of Belfast. 

    Squint are pioneering an AR revolution to bring a more experiential aspect to brands and marketing. beginning with our city.

    Those who want to explore this new feature will  need to scan the QR code and point the phone camera at the middle Red Berry flavour on the new mural in Belfast’s city centre. Participants are then transported into the augmented reality experience that brings the 2D into a 3D realm. 

    No app or any strenuous process is required to access the experience. It has been created using WebAR which only requires access to your phone’s camera. 

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    Users can engage with the experience by snapping photos and sharing to social media. 

    The experience is now live and users can get involved by taking a visit to Donegal Street.

    It's an excellent way to revel in Belfast’s well renowned art and something the whole family can get behind. 

    To find out more click here.

    About the author

    Aoife is a Sync NI writer with a previous background working in print, online and broadcast media. She has a keen interest in all things tech related. To connect with Aoife feel free to send her an email or connect on LinkedIn.

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