Facebook launches dedicated streaming hub

  • Facebook has launched a game streaming hub, called fb.gg, providing a better way for gaming streamers on the platform to be discovered by a wider audience.

    Fb.gg will show videos based on the games and streaming celebrities users follow, their liked pages and groups, and will display featured creators, sports competitions, and gaming conference events, according to Tech Crunch. 

    “Many people already watch gaming videos in News Feed, Groups and Pages, and we want to do more to help creators get discovered and reach new fans,” the company said in a blog post. "To make it easier for people to find and follow gaming content, we’ve recently started testing a new gaming video destination on Facebook-availabl at the short URL fb.gg - that aggregates live and prerecorded gaming video on Facebook in one place.”

    Gaming streams on the platform are massively popular. There are currently 3,000 people actively streaming the game Fortnite for an audience close to 210,000, not far behind the numbers of Twitch, according to The Verge. 

    “We’re in an experimental phase and will continue to test new experiences, including a feed where fans can explore relevant gaming content, improvements to recommendations, expanded gaming video inventory in more languages and integration of an Instant Games tab on the mobile version of our gaming destination so people can toggle between watching and playing games,” Facebook continued in their blog post.

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