Bank of Ireland now JAM card friendly

  • Photo: William Thompson, Head of Consumer Banking NI, Bank of Ireland UK, Leeann Kelly, NOW Group, and Andrew Herd, JAM Card Ambassador

    Bank of Ireland UK has carried out training with customer-facing employees to ensure all branches across Northern Ireland are now ‘JAM Card Friendly’.

    The JAM Card is a tool for people with a learning disability, autism or communication barrier to explain to local businesses and service providers that they need ‘Just A Minute’ in an easy, discreet manner. Developed by the Belfast-based social enterprise NOW Group, users can avail of the free card or app.

    The bank estimates the service will improve the customer service experience of thousands of customers.William Thompson, its head of Consumer Banking NI, said: “Our purpose as a bank is to help customers, colleagues and communities to thrive so the JAM Card is a great way for us to ensure we can provide all of our customers with the same excellent service.”

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    Leeann Kelly from NOW Group thanked the bank and added: “Banking is an essential part of every-day life for people of all abilities. We work with a variety of organisations and businesses so we’re delighted to add Bank of Ireland to the list of local companies committed to making banking and other services more accessible to everyone.”

    Those interested in finding more information about the JAM Card should visit  https://www.nowgroup.org/jamcard.

    About the author

    Niamh is a Sync NI writer with a previous background of working in FinTech and financial crime. She has a special interest in sports and emerging technologies. To connect with Niamh, feel free to send her an email or connect on Twitter.

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