Kx partners with Aston Martin Red Bull Racing for data analysis

  • Global data analysis software group Kx (the software division of First Derivatives) has been selected to partner with Aston Martin Red Bull Racing to provide data analysis services for F1 racing sensor data.

    Kx has announced that it has been selected as an Innovation Partner to Aston Martin Red Bull Racing, following the success of its existing relationship with the leading F1 team. The extension to the partnership reflects Aston Martin Red Bull Racing's aim of keeping Kx Technology’s high-performance technology for ingesting and analysing sensor data in place.

    Kx Technology hopes to deliver its usual level of engineering excellence that helps it deliver technical and commercial solutions for leading edge clients across numerous industries to the Formula 1 track. The company's logo will be displayed on the latest F1 racing car by Aston Martin Red Bull Racing, which was unveiled at an event yesterday. The logo joins other partners such as IBM, AT&T, Siemens, and Hewlett Packard Enterprise. 

    "We are delighted to be extending our relationship with Aston Martin Red Bull Racing. We are both driven by precision and performance and we share many similar philosophies around the importance of continual innovation. We look forward to deepening our relationship across a spectrum of opportunities where our combined efforts have the potential to deliver significant benefits for both our companies," commented Brian Conlon, CEO of Kx.

    “The analysis of sensor data, particularly time-series, is critical to the success of a modern F1 team. Working with Kx we have seen how its lightning-fast performance provides us with an edge and we look forward to extending it across our operations”, stated Matt Cadieux, CIO of Aston Martin Red Bull Racing.

    Source: Kx Technology Press Release

    About the author

    Jamie is a Sync NI marketing intern with a keen interest in students, start-ups, and digital marketing. To connect with Jamie, feel free to send him an email or follow him on LinkedIn.

    Got a news-related tip you’d like to see covered on Sync NI? Email the editorial team for our consideration.

Share this story