MCL InsureTech to scale up following launch of NI insurance brand

  • Coleraine-based insurance company MCL InsureTech is officially launching its new Northern Ireland car insurance brand "Its4Women" this week with an advertising campaign and sponsorship campaign worth £1 million.

    MCL InsureTech has been operating in Ireland for the last ten years and has handled over €80 million of online car insurance policies, securing approximately 5% of the Irish market through its flagship brand "Its4Women," which offers car, travel and home insurance. This brand has now launched in Northern Ireland too, and the team is growing in Belfast to accomodate it.

    "Our flagship Its4Women insurance brand has already proved to be extremely successful in Ireland. We are thrilled to be launching it in the Northern Ireland market and to increase brand awareness we are supporting the launch with a £1million advertising and sponsorship campaign," commented, Gary McClarty, Chief Executive of MCL InsureTech Ltd.

    "Over the last ten years MCL InsureTech has become one of Ireland’s leading online insurance companies. Our unique online insurance proposition has already enabled us to capture around €80 million of the motor insurance market in the Republic which equates to nearly one in every twenty vehicles. We intend to replicate this success in the Northern Ireland market."

    Future development plans for MCL InsureTech will see the creation of 10 new roles in the next 6 months, with an estimate of 40 new jobs over the next 3-5 years.

    Source: MCL InsureTech Press Release

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