Belfast-based JAM Card is a 'beacon of hope' as it wins social enterprise award

  • The JAM Card initiative from Belfast based social enterprise NOW Group has won the Tech for Good award at the UK Social Enterprise Awards in London.

    The Tech for Good award recognises an organisation that uses technology to achieve social impact, recognising the outstanding achievements of the social enterprise community. This year's award went to the JAM Card created by Belfast-based social enterprise NOW Group, which helps people with learning difficulties or autism to ask for "just a minute" when they are having difficulties in shops or customer service scenarios.

    The card has "Just a minute" on one side and "Please be patient I have a learning difficulty" on the other, and following feedback from users it has also been launched as a smartphone app. Over 13,000 people are currently using the JAM Card, and users have emphasised that they feel much more confident and at ease with them in their possession.

    NOW Group offers training to organisations to understand the needs of JAM Card users, equipping them to maximise customer service. Venues such as First Trust Bank, Belfast City Airport and the SSE Arena are just a few of the organisations that have adopted this initiative.

    Maeve Monaghan, CEO of NOW Group was thrilled to accept the award in London this week. “We are thrilled that JAM Card has been recognised with a national award," she said. "It was our participants who came up with the idea and using co-design we have worked with them to develop the JAM Card into an initiative that is having a significant impact on the lives of many."

    SEUK Chief Executive Peter Holbrook praised the work of social enterprises across the country, saying that "In the troubling, uncertain times we’re living in, social enterprises are a beacon of hope. They are showing that another way of doing business is possible, one rooted in the values of community, equality and fairness. This year’s winners are a testament to the strength and diversity of the social enterprise movement. Social enterprises are showing us what the future of business can look like"

    You can find out more about the JAM Card at and NOW Group at

    SOURCE: NOW Group Press Release

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