Ulster Bank has unveiled a significant investment of over £3m in a new marketing campaign that moves away from traditional product advertising, and lets the customer take centre stage.
Including TV, billboard, print and other digital advertising, it highlights the big and the small things that matter to people at different stages of their lives, and conveys the breadth of love, hope and dreams that consumers’ experience.
Underpinned by the bank’s #WhatMatters strapline, the campaign, which was created by Ogilvy & Mather, is a significant move by Ulster Bank to re-charge its brand and pave the way towards rebuilding trust and delivering on its commitment to customers.
Maeve McMahon, Director of Customer Experience & Products at Ulster Bank commented: “Our customers and what matters to them are at the heart of this campaign to recharge and revitalise our brand. We are focused on improved and exemplary service, and in doing so building our customers’ trust into genuine advocacy – taking on board their feedback as we work hard to meet their needs. This campaign marks an important step on the brand’s journey towards being number one for customer service, trust and advocacy.”
The new TV advertising was first shown yesterday during the first game of the RBS 6 Nations Championship involving Ireland, and will run over the coming weeks and months.
