Details
Google Ads - GlowMetrics Friday 10th May 9.30am – 4.30pm
Every second, billions of searches are performed on Google, with the majority of search results including Google ads. These ads can be an effective way of driving relevant, qualified traffic to your website exactly when people are searching for your products or services.
On our 1 day Google Ads course, you'll master the art of setting up campaigns across the expansive Google Ads ecosystem. Discover strategies to elevate your ROI, finely tune campaign optimisation techniques to maximize your advertising budget's impact, and learn expert methods for measuring and reporting on the success of your campaigns. Equip yourself with the skills and insights needed to thrive in the dynamic world of Google advertising.
Who should attend:
Our Google Ads course will be delivered by Nicola Bell, Digital Team Lead at GlowMetrics and designed for marketing professionals seeking to enhance their understanding of the platform. Whether your goal is to collaborate more effectively with your agency, take direct control of managing and optimising your campaigns, or you have no experience at all - then this program is for you!
Google Ads Training Agenda
9.30am – 12.45pm (with a 15 min break)
Background to Google Ads - Introductions, What is Google Ads? Ad Auction and Ad Rank Explained
Key Concepts in Google Ads - Account Structure, Setting Up Account/Campaigns/Ad Groups, Settings on the Account Level, Metric Definitions, Keywords, Audiences, Bidding, Ads, Ad Extensions, Conversion Tracking, Remarketing
Research & Planning - Goals, Business Requirements, Competitors, USPs, Messaging, Keyword Research
LUNCH 12.45-1.30PM
1.30 – 4.30pm (with 15 min break)
Other Campaign Formats - Display, Demand Gen, Performance Max
Fundamental Optimisations - Search Terms Report, Quality Score, Ad Testing, Segment Optimisation, Automated Bidding, Reporting, Budget Review
Advanced Optimisations - Google Ads Experiments, Ad Variations, Remarketing Strategies, Dynamic Ad Functions, Dynamic Search Ads
Price
£625 (No VAT) per person payable via Stripe link provided.
Includes training day, refreshments and lunch.
Training is strictly limited to 8 attendees – early booking is advised
There is no discount for group bookings however this can be organised on a separate date for a minimum of 5 participants
This is an in-person training session and will not be available online
Cancellation Policy
Cancellations up to 3 working days before the event will be fully refunded minus a £10 administration fee. Those who wish to cancel less than 3 working days before the event will incur a fee of £150.
Location
Catalyst Inc
The Innovation Centre, Queen’s Road, Queen’s Island, Belfast, BT3 9DT
To find out more about this event, click here
